Wednesday, March 14, 2012

How to Get Ads Approved on Facebook

 Get  Approved on Facebook Ads

1-Check to see if your ad and landing page follows the Facebook Advertising Guidelines. If it does not, begin to make adjustments to either your ad or the landing page. The landing page may be a page, event, group or application on the Facebook site. Alternatively, it may be an external website to where you want to send those who click on your ad.

2-Use only one advertising account on Facebook, unless you receive permission from the company. If the ad reviewer discovers you have multiple Facebook advertising accounts without their permission, it will automatically get your ad rejected.

3-Remove any pop-up windows from the landing page or do not place a pop-up on the website in the first place.

4-Ensure the landing page's content matches the ad description. If you falsify information, mislead, deceive or intend to commit fraud, then Facebook will refuse to display your advertisement.

5-Use Facebook references only in ads that link directly to a Facebook page, application, group, event or Connect site. If you are linking to an external website, you may not mention the word "Facebook" anywhere in your ad, otherwise you can expect a rejection.

6-Submit the ad via the Facebook Ad Manager once you have checked to see if it meets the minimum requirements of the Facebook Advertising Guidelines.

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Monday, March 12, 2012

How to market yourself in facebook

How to Create a Facebook Ad to Get a Job

1-Make a resume website by using a website template, designing it yourself or by contracting the services of a professional designer. A personal resume website tells a future employer that you are serious about the job search. Review resume website template creators, including Dynamod, Specky Boy and AllWebco Design Corporation. Add pictures, your resume, your goals and objectives to your personal website. List companies you want to work for, and explain why.

2-Open Facebook and enter your username and password. Locate the “Advertisements” link on the bottom of your status page. Click on the "Create Advertisement" link that appears on the top right side of the window.

3-Choose "External Website" from the first drop-down menu to send visitors to your external website. Type or paste the URL for your website or blog. Go to your website and select the URL in the address bar of the top toolbar. Press “Ctrl” and “C” simultaneously to copy the URL. Return to the Facebook page and paste the URL by pressing the “Ctrl” and “V” keys.

4-Type the title for your Facebook advertisement. Make it something catchy that demonstrates your need for a job. Review different websites such as JobMod, Human Capital League and Oddee to see what others have listed as titles for job listings. Although these titles might be from the recruiter’s perspective, you can be just as creative when writing a title as a job candidate.

5-Type the body of your text. Follow advertising rules when writing a job advertisement by attracting attention, attracting interest by establishing the relevance of your skills and creating a desire among company recruiters to contact you. A Facebook advertisement that fails to follow these advertising principles will fail to attract recruiters to your website.

6-Click the "Select File" link next to the "Image" category to add an image to your advertisement. Keep the design elements in the picture simple. Busy images and overly designed graphics distract a reader from what is important. Keep fonts standard and midsize. Fonts that are too large, small, fancy and made in italics are too difficult to read quickly.

7-Target the ad to the location, demographics and interests you want on Facebook. These options are listed and vary depending on the location you choose. Select the “Show Advanced Targeting Options” to find all the options you want. Analyze the number of potential ad viewers under each target category listed by Facebook in the right column. Click “Continue” when you finish selecting your target options.

8-Select your budget amount per day. Facebook allows for a minimum budget of $1 but suggests a $50 daily budget to be more effective. Click "Review Ad" once you choose your budget.

9-Preview your advertisement, picture and targeted audience you chose. Click the "Place Ad" button if you are happy with your advertisement, or click the "Edit Ad" if you want to make changes. Choose either "PayPal" or a "Credit Card" as the payment method. Click "OK" and enter either the credit card or PayPal information. Facebook will deduct the daily accorded amount automatically, once authorized.

10-Create another similar ad with slight changes in wording, graphics and targeted demographics, if your advertising budget allows you to do this. This allows you to test your market to see which type of ad produces the most views and click-throughs.
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Friday, March 9, 2012

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Tuesday, March 6, 2012

Facebook Makes Money?

How Facebook Makes Money?
Sometime back, there was a hoax on Facebook claiming that it's going to be a paid membership site. The claims were denied by the site stating that it is free and always will be. Free account notwithstanding, Facebook is making money. And lots of it. How? If only you knew how does Facebook work financially!

I'll solve the mystery for you in one simple word - advertisement. The same thing that runs most websites across the world. That is the big secret behind Facebook's burgeoning revenue. If you open your Facebook profile, you will see that the right hand side of the page is full of ads. You can give the thumbs up to the ad or the thumbs down. The thumbs down will remove the ad and it will not come back.

How do these ads work? Well Facebook being a decidedly smart social networking institution knows which ad to put where. Like the Google AdSense, Facebook too provides ad to the pages based on the interests and the overall profile of the user. So, if you mention in your profile that you are a fan of Nike or any other sportswear brand, the related ads will appear on the right hand side of the page for companies and websites selling them. Facebook ads are not intrusive and hence, people do not get annoyed with them, unlike those super-irritating pop-up ads.

And their advertising system makes sense, since it ensures that the right ad is displayed to the right customer, since the ads are selected for an individual page based on the interests and likes of the user. This avoids unnecessary waste of adspace on the page where the chances of the ad being 'hit' are theoretically pretty low. Also, the ad system of Facebook, gives the user a 'thumbs down' option, which ensures that the particular ad does not appear again. That too is a pretty interesting thought, given that the ad hasn't a chance of being clicked and letting it sit in front of the users will continue to rile them.

Facebook Gifts
Ever sent a virtual gift on someone's birthday? You must have at some point, if you knew how to use Facebook. Well you do pay for some of them and a big slice of it goes into coffers of the company. While simply writing 'happy birthday' suffices for some, the 'send a gift tab' on your friend's wall encourages others to send a virtual gift - paid for online. All the money almost always goes to the company, but if the gift is provided by an outsider, then a portion of it goes there. But much of it is still retained by the website. At the cost of $1 for each gift, Facebook Virtual Gift Shop is a very lucrative business which earns the company almost $200 million every year. However, not all the earned money goes to the website alone, Facebook also donates money to various charities around the world. For instance, during the Haiti crisis, the company offered users an opportunity to buy gifts which would directly benefit the victims of the Haiti tragedy.

Application Performance
The beautiful thing about companies like these which work on different platform are the plethora of business ideas that they bring to the table. Performance advertising is a unique answer to how does Facebook make money. Let us take the example of Farmville, which is doing reasonably well on Facebook. Now the application is provided free for use for the users of Facebook and the parent company (Zynga) is getting a lot of traffic because of the game's popularity on Facebook. So isn't Facebook entitled to take a slice of that pie? After all, they are providing a platform for gaming companies like Zynga to their burgeoning user base. So Facebook makes a bit of money there too, as a 'rental' for using their users.

Facebook Credits
Facebook Credits is the official currency in the world of Facebook. This virtual currency enables users to purchase items in various gaming and non-gaming applications. With $1, a user can buy 10 Facebook Credits.  Get Free Facebook Credits .Of all the revenue earned through Credits, the website keeps 30% and the developers get 70%. Users can purchase Facebook Credits through their cards but the most popular purchasing option is PayPal. The Credits can also be bought as gift cards in Target, Walmart and other stores across the US. Although the amount of revenue generated by ads is highest, Facebook credits is supposed to cross that in the coming years.  Get Free Facebook Credits

How to Get Free Facebook Credits?

How to Get Free Facebook Credits?

Before one spends money, it is way too obvious one will try to find options that will help them earn something free. Thus, one will start searching for answers related to how to get free Facebook credits. There are limited number of ways that will help you earn free Facebook credits. The most popular way to earn free credit is play the 1st part of Hello City. When you finish the first level, you will be awarded 5 free credits. You can even try playing Super Poke and once you level up on levels 1 and 2, you can earn 20 free credits, that are worth $2. Another method is by visiting When you use connect your Facebook friends to game coins and use the game coins you can earn about 25 game coins free. How is this helpful to you? Well, 100 game coins are equal to 5 Facebook credits. This makes the deal worthwhile.

Thousands of people around the world are trying Facebook credit hacks to earn more points without spending a dime. A recent survey on Google has shown that of these thousands, at least 10 people are able to successful hack Facebook credits. If you too are interested, search for information on Facebook credit hacks and try it out. But, remember, hacking is illegal and one can be penalized for it, if proven guilty. So, my word on it is to play it fair and try at the above clean methods that will help you get free Facebook credits.

This was all about what are Facebook credits. You can pay Facebook for some virtual money to buy virtual items on Facebook. However, make sure you keep your finances in check, as there is no use spending real money to buy virtual money that will help you purchase virtual items.