Facebook Makes Money?

Sometime back, there was a hoax on Facebook claiming that it's going to be a paid membership site. The claims were denied by the site stating that it is free and always will be. Free account notwithstanding, Facebook is making money. And lots of it. How? If only you knew how does Facebook work financially!

Advertisements
I'll solve the mystery for you in one simple word - advertisement. The same thing that runs most websites across the world. That is the big secret behind Facebook's burgeoning revenue. If you open your Facebook profile, you will see that the right hand side of the page is full of ads. You can give the thumbs up to the ad or the thumbs down. The thumbs down will remove the ad and it will not come back.

How do these ads work? Well Facebook being a decidedly smart social networking institution knows which ad to put where. Like the Google AdSense, Facebook too provides ad to the pages based on the interests and the overall profile of the user. So, if you mention in your profile that you are a fan of Nike or any other sportswear brand, the related ads will appear on the right hand side of the page for companies and websites selling them. Facebook ads are not intrusive and hence, people do not get annoyed with them, unlike those super-irritating pop-up ads.

And their advertising system makes sense, since it ensures that the right ad is displayed to the right customer, since the ads are selected for an individual page based on the interests and likes of the user. This avoids unnecessary waste of adspace on the page where the chances of the ad being 'hit' are theoretically pretty low. Also, the ad system of Facebook, gives the user a 'thumbs down' option, which ensures that the particular ad does not appear again. That too is a pretty interesting thought, given that the ad hasn't a chance of being clicked and letting it sit in front of the users will continue to rile them.

Facebook Gifts
Ever sent a virtual gift on someone's birthday? You must have at some point, if you knew how to use Facebook. Well you do pay for some of them and a big slice of it goes into coffers of the company. While simply writing 'happy birthday' suffices for some, the 'send a gift tab' on your friend's wall encourages others to send a virtual gift - paid for online. All the money almost always goes to the company, but if the gift is provided by an outsider, then a portion of it goes there. But much of it is still retained by the website. At the cost of $1 for each gift, Facebook Virtual Gift Shop is a very lucrative business which earns the company almost $200 million every year. However, not all the earned money goes to the website alone, Facebook also donates money to various charities around the world. For instance, during the Haiti crisis, the company offered users an opportunity to buy gifts which would directly benefit the victims of the Haiti tragedy.

Application Performance
The beautiful thing about companies like these which work on different platform are the plethora of business ideas that they bring to the table. Performance advertising is a unique answer to how does Facebook make money. Let us take the example of Farmville, which is doing reasonably well on Facebook. Now the application is provided free for use for the users of Facebook and the parent company (Zynga) is getting a lot of traffic because of the game's popularity on Facebook. So isn't Facebook entitled to take a slice of that pie? After all, they are providing a platform for gaming companies like Zynga to their burgeoning user base. So Facebook makes a bit of money there too, as a 'rental' for using their users.

Facebook Credits
Facebook Credits is the official currency in the world of Facebook. This virtual currency enables users to purchase items in various gaming and non-gaming applications. With $1, a user can buy 10 Facebook Credits.  Get Free Facebook Credits .Of all the revenue earned through Credits, the website keeps 30% and the developers get 70%. Users can purchase Facebook Credits through their cards but the most popular purchasing option is PayPal. The Credits can also be bought as gift cards in Target, Walmart and other stores across the US. Although the amount of revenue generated by ads is highest, Facebook credits is supposed to cross that in the coming years.  Get Free Facebook Credits

How to Get Free Facebook Credits?

Before one spends money, it is way too obvious one will try to find options that will help them earn something free. Thus, one will start searching for answers related to how to get free Facebook credits. There are limited number of ways that will help you earn free Facebook credits. The most popular way to earn free credit is play the 1st part of Hello City. When you finish the first level, you will be awarded 5 free credits. You can even try playing Super Poke and once you level up on levels 1 and 2, you can earn 20 free credits, that are worth $2. Another method is by visiting gamecoins.com. When you use connect your Facebook friends to game coins and use the game coins you can earn about 25 game coins free. How is this helpful to you? Well, 100 game coins are equal to 5 Facebook credits. This makes the deal worthwhile.

Thousands of people around the world are trying Facebook credit hacks to earn more points without spending a dime. A recent survey on Google has shown that of these thousands, at least 10 people are able to successful hack Facebook credits. If you too are interested, search for information on Facebook credit hacks and try it out. But, remember, hacking is illegal and one can be penalized for it, if proven guilty. So, my word on it is to play it fair and try at the above clean methods that will help you get free Facebook credits.

This was all about what are Facebook credits. You can pay Facebook for some virtual money to buy virtual items on Facebook. However, make sure you keep your finances in check, as there is no use spending real money to buy virtual money that will help you purchase virtual items.

How to Create a Facebook Business Page?

Creating a Facebook Business Page

What is the necessity of creating a Facebook business page? Simply enough, it allows business owners to administer their accounts and ad campaigns on the site. In order to avoid spamming and inconvenience to users, Facebook restricts business accounts in a lot of ways. These accounts do not have access to all information. They cannot view the profile of users on the site or any content that is not on the page that they subscribe to. Also, they cannot be searched for and cannot accept or send out friend requests. Facebook also has a strict policy regarding multiple accounts and therefore, you can either have a business account or a personal profile. Despite all of this, a Facebook business page is a very good idea. It allows you to merge information from other websites, allows you to share links about your business, stream information from your blog, etc. So, how do you create this profile? Just follow the simple steps given below.

• In order to set up a business page, you first need to click on the option, to create a page for a celebrity, band or business.
• Once you have done this, you will be asked to choose the category for the business and enter the name of the enterprise that you own or are marketing. You will then need to ensure authorization and create the page.
• If you do not have an account, then you will need to click on the option, I do not have an account, and you will need to enter an email id. Try and ensure that this email id is a professional one.
• You will also be required to upload an image and a tag line. It may be a good idea to upload an image that reflects the logo of your company.
• You will then be asked to add information to your profile by editing the info tab. The kind of information that you can input in will depend to a certain extent on the business category that you have selected.
• There are many basic applications that will help you garner more fans for your page. This includes the discussion boards where you can discuss different ideas, the events which will let your fans know about what you are doing, information about your business, notes that can allow you to share news with written articles, reviews where you can get people to give opinions about the products and services they offer, and even videos if possible. These are some of the tips for Facebook business page that can help you make the page more popular.
• It may also be a good idea to edit your settings for the Wall and make decisions regarding where you would want a visitor on the page to be directed to first.
• Once you have made all these decisions, you can publish the profile and check whether or not you are completely satisfied with the appearance of the profile.

Once you have created your Facebook business page, you can start spreading the news and tell your clients and customers about it and ask them to become fans of the page to get more information. Once you have learned how to create a Facebook business page, you need to track the views that you are getting and data on how popular the page is. This information can be garnered within 48 hours of publishing the page with the help of the Facebook application Insights. Using Facebook to market your business is a great way of getting more people to become your clients.